Transform your business from local to global.

Wayfair makes it easy to expand into new markets and develop an international e-commerce presence.

Homes worldwide trust Wayfair.

85% brand recognition

in Canada.

77% brand recognition

in the United Kingdom.

A top-three brand

for delivery and selection in
Canada and the UK.

Where you’ll find us:

Graph illustration of castlegate fulfillment centers

Plug into our international infrastructure.

Image of Container ships at dock for ecommerce international shipping

Logistics

CastleGate provides international shipping capabilities, and current customers can use the same ports, containers, and consolidation centres everywhere.

Wayfair shipping boxes at a Wayfair international ecommerce fulfillment center

Marketing

We’re building a rock-solid brand in every country we operate in – which means room for you to grow.

image of worker at an ecommerce international shipping warehouse

Account Management

Everywhere we operate, we have teams ready to support your business.

How to get started:

Pick out best sellers in your catalogue that local shoppers will love.

See Your Best Sellers

Make sure you’re equipped to ship products to customers in your new market.

Need a Fulfilment Option? Try CastleGate

We’re ready when you are.

Building a global catalogue.

The best candidates for international expansion fit into local markets and are ready to sell at scale. Here’s what to focus on.

3 d modeling imagery of armchair in living room with a plant to right and a console to left

Top-Notch Media & Content

Learn about optimising your listings.

home decor supplier advertising of customer putting away recent purchases

Satisfying Local Tastes

Every market is different. Dig into what local shoppers like so you can deliver it.

A person at a global ecommerce fulfillment warehouse pulling product off shelf on a forklift

Guaranteed Availability

Use global production cycles to maximise order quantities in multiple markets and increase demand worldwide.

Try out our other top tips for operations.

Everything in sync.

Whichever new market you take your business to, we take the fuss out of managing your products so you can focus on growth.

Illustration of laptop with reference to Europe on screen

For Partners Entering Europe or the US

We’ll clone the products you want to carry in your new market, then translate all your product content (descriptions, specs, and even reviews) to give your listings a head start.

Illustration of laptop with reference to UK on screen

For US Partners Entering the UK

Simple: We’ll replicate your U.S. catalogue on wayfair.co.uk, keeping your product content and reviews intact for seamless expansion.

Guarantee safety and compliance.

Every product on Wayfair needs to comply with local regulations. Before entering a new market, check up on its product standards and tax and customs policies.

Ready to get started?

Apply to Sell

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