Boost exposure and visibility with Wayfair Advertising.

Our digital advertising tools are just the thing to give your products a boost on Wayfair.

The perfect way to extend your reach:

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Spotlight Your Products
Boost your products to the top of Wayfair’s browse pages to catch customers looking for items like yours.
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Elevate Your Assortment
Showcase your brand in key spots on Wayfair’s sites.
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Make any product a best seller with Sponsored Products.

This pay-per-click service elevates your products in our search and browse results so you can reach more in-market shoppers.

That means more views, more clicks, and more sales.

Already a Wayfair partner? Log in.

Multiply your views.

Sponsored Products earned this partner’s items:

715% more views.

520% more orders.

Illustration of a graph showing increase in product views with sponsored products
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Elevate your brand or catalogue with Sponsored Shops.

Sponsored Shops places banner ads for your brand page, promo, or browse page in front of customers to capture mindshare and stand out from the competition.

Become a market leader.

Sponsored Shops powered this plumbing brand to:

13% more

market share.

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15% more

product views.

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Get started with our online advertising tools.

Let’s get your business growing on the best platform for the home.

Already a supplier? Log in.